Digital Fashion: When AI Models Become the New Face of Global Campaigns
Wiki Article
Today’s fashion industry is going through such a transformational change that we are now entering into an era where generative AI influencers will be replacing traditional, human-led, photo shoots and modelling. Instead of making up their talent for promotional campaigns or e-commerce catalogues as they would have done in the past with human-created talent, fashion brands are now creating these AI models and influencer avatars as part of an ongoing and constantly evolving digital strategy. My first exposure to AI models came from using Visboom, which is one of the top rated generative AI tools for fashion creatives. As a former user of human models in photo studios, the shifts I experienced were huge. AI models are no longer a passing trend in technology; they have become ingrained into the overall strategic plan for creating digital campaigns for brands in the fashion market.
The Speed of AI Models is Unprecedented
Timing is one of the most important aspects of the fashion business, since the collection is only released seasonally (or, in some cases, every few weeks), brands must act quickly to keep up with their target audience, and continue moving. AI Models are the way that Andrew Brach and his team of technical designers will do this, as we are all finding ourselves relying more on AI as a design and creating tool.
A few seconds after using Visboom, I was clearly overwhelmed with the number of various "digital model", as well as the realistic look of the facial features and a realism to the emotion on their face as well as the way the Images tied into the direction of the overall look and feel of the Brand.
Instead of spending days to find a model to bring a campaign together, now I have the ability to put a campaign together with just a cup of coffee. Campaigns can be done in a much quicker timeframe, allowing Fashion Brands to respond much quicker with new Creative for varying platforms.
Reduce your spend with no compromise on visual Quality.
As a Fashion Professional, there are many fees associated with the profession - pay for the Model, Photographer, Make-Up Artist, Wardrobe Stylist, Studio, Lighting, Photo Editor all come with a Large Budget - This can become even greater in larger campaigns.
By integrating Visboom into my process, I have substantially decreased my Cost of Visual Production
With Visboom's Generative AI:
I no longer need to pay for Models, eliminate the need for physical Studios; I could create hundreds of Visuals in one day (which eliminates the need for having to wait for physical Studios); No cost to have revisions done.
Photo quality averaged the same level of quality, while frequently being "almost" better with AI-generated photos. Consequentially, AI provides brands with a method of achieving consistent color, tone and visual style as if they were doing so through the use of an actual photoshoot. For this reason, many global brands are now replacing some of their photographic models with AI-generated models; the motivation is not to eliminate human creativity but to increase the efficiency with which these brands create their photoshoots.
Why Visboom Is The Best Choice For AI Visibility Software
The ability for Visboom to adjust generatively for creative flexibility makes it a suitable choice for creating exciting visual identity strategies for many brands. As a user, I have the ability to customize:
What race/ethnicity the model is.
The length and style of hair.
What skin tone will best align with the brand.
What pose/expression the model is in.
In what style the photograph will be taken (editorial, catalogue, luxury, streetwear, etc.) and,
To pick from different backgrounds and styles for a Global Campaign. For Brands seeking to maximize visual consistency across borders, having the ability to create all this digitally with realistic quality helps to alleviate many of the cross-border logistical challenges that a brand would otherwise face.
In the global fashion industry, artificial intelligence (AI) models are providing an innovative new form of representation.
While it is already known that AI model represent low-cost and fast production alternatives, there are new options for visual representation that have never before existed. Many brands are now using AI models with physically unique, multicultural, and even futuristic features that may be difficult to find in the physical world.
Fashion can take advantage of AI models by creating new faces independent from geographical location, creating digital characters that serve as brand ambassadors, creating characters that can be used across campaigns, and representing an inclusive form of representation that eliminates the possibility of creating stereotypes. The evolution of fashion now has a new narrative; no longer bound to the limitations of the human form, but instead represented through a broader and digital landscape of creative expression.
Through the user experience of AI models, my ability to produce a campaign is now under my complete control. As I previously experienced two options for methods to produce my campaigns, using AI models gives me complete control over three areas of production that were previously not available. There will no longer be delays in scheduling production based on unforeseen circumstances such as adverse weather conditions or photographs that do not meet my expectations, as I will now be able to easily manipulate all visual elements of my campaigns by simply adjusting a few parameters.
Visboom allows me to instantly modify my campaign theme if I need to make a quick change. I simply have to specify the new parameters, and I can start using the new AI model. Because fashion moves so quickly, having this level of control over how campaigns evolve is incredibly beneficial to my business.
To put it succinctly: the future of fashion campaigns is going to be digital, and that has already begun. That is, AI models are now being used for major campaigns around the world, whether they are part of established fashion labels or the most creative/newcomers to the marketplace. As generative AI continues to improve and develop, the industry will enjoy greater agility, efficiency, and creativity.
In my experience of working with Visboom to implement AI models, using AI provides me with a way to not only simplify my workflow, but also creates an opportunity for me to visually build a digital fashion identity or image. Digital fashion isn't just a trend today; it will be a primary focus of the future of fashion designs/accessories. And we have it now.